![]() Ideas such as “news not only reflect, but also help building reality” “journalism objectivity is impossible, but remains as an ideal” “journalistic companies have political and economic interests, but this does not mean that they work as a party” suggests heuristic alternatives which allow us to think on how journalistic agents are able to build their own images public servants before the public opinion. The consolidation of the Journalistic field in Brazil (evidenced by elements such as the propagation of a professional ethos and by the development of academic research) reinforced some theoretical conceptions already known by international scholars and practitioners. ![]()
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